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Civil Rights in the US Blacks and Segregation - 2330 Words

Introduction By far the most important piece of civil rights legislation ever passed in the history of the United States was the 1964 Civil Rights Act, which finally ended the system of dual public schools in the Southern states and abolished Jim Crow segregation is hospitals, transportation and public facilities. Only the 1965 Voting Rights Act was of equal importance, and no legislation since that time has had as much of an effect on politics, economics and society in America. It benefitted not only blacks but women, the handicapped, Hispanics, Native Americans and members of other minority groups, who have managed to hold onto most of their gains in spite of the conservative backlash of the last thirty years. Unlike the First Reconstruction of 1867-77, the Second was never completely repealed by the reactionary and racist forces in the U.S., although they have certainly tried. Although violence against civil rights workers by the Ku Klux Klan continued, especially in Alabama and Mississippi, this type of federal intervention soon undermined the institutions and organizations in the South that had kept blacks as second-class citizens since the end of the First Reconstruction in 1877. Therefore the civil rights revolution was very successful as far as it went, but by no means a complete revolution, especially in social and economic life. Martin Luther King recognized fully this at the time, and even Barack Obama is well aware that structural and institutional racism isShow MoreRelatedThe Civil Rights Movement in the 1950s Essay550 Words   |  3 Pages In 1894, the US Supreme Court gave legal consent to state laws segregating black people and white people with its decision concerning the Plessey v Ferguson case. The decision stated that black and white should be separate but equal, meaning the same standard of facilities for both. In reality it legally enforced a state of affairs that assured that blacks would never be equal, and couldn’t get equal treatment, status or opportunity in their own country. DuringRead MoreCivil Rights Movement : Rosa Park s Protest1728 Words   |  7 PagesRosa Park’s protest proved to be the catalyst for the Civil rights Movement because her arrest issued ignited black community leaders to oppose the current laws. It had enormous effects on the issue of black racial inequality, which was prevalent in the country at the time. Rosa Parks’ singular act led to the Montgomery bus Boycott, which highlighted to the larger American community the everyday racism faced by African Americans. Inturn this led to a community push for the desegregation of the transportRead MoreHidden Figures By Margot Lee Shetterly Segregation / Civil Rights Movement1402 Words   |  6 Pagesexample: segregation. Segregation was the discrimination of colored people and being separated from the white community. It occurred from 1619-1954. During this time, all facilities were segregated and colored (Black, latina, Indian, etc.) people were given poorer treatment tha n white people, and everything was segregated, from buses to schools to water fountains/bathrooms. Segregation was portrayed in two books. The book Hidden Figures by Margot Lee Shetterly represents segregation/Civil Rights MovementRead MoreI Have A Dream Speech Delivered By Dr. Martin Luther King Jr.1016 Words   |  5 Pages Throughout our course of history, segregation and racial discrimination have torn country apart and denied our God-given rights. It’s got to the point where Black people could not stand it anymore, so they fought back for their rights. In 1963, with the event in Birmingham, and the famous â€Å"I Have A Dream† speech delivered by Dr. Martin Luther King Jr., which captured the world’s attention and had become the turning point of the Civil Rights Movements. 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He decided to take his case to the supreme court and they ruled in favour of segregation, saying â€Å"separate but equal†. Segregation had been occurring for many years already in the form of â€Å"The JimRead MoreThe Pain and the Promise: a Story of the Tallahassee Bus Boycott949 Words   |  4 PagesBrittani Flemons His 329 Section 2 April 14, 2010 The Pain and the Promise: The Struggle for Civil Rights in Tallahassee, FL The Pain and the Promise by Glenda Alice Rabby gives an account of the long, hard struggles blacks had to endure to achieve equality among whites in Tallahassee and throughout Florida. A lot of people had the misconception that Florida wasn’t like its neighboring Southern states. Rabby proves throughout the book that those were just mere misconceptions andRead MoreThe Civil Disobedience Of African Americans1369 Words   |  6 Pagesobey orders until a revolution appeared. It took a civil war to finally free blacks and to give them the right to be citizens of the country. It was then that the chains of slavery were finally broken, but the chain of discrimination still existed. Under racial segregation, colored people were not allowed to share public facilities and activities with white people. The Civil Rights Movement was then established with its goal to clear any segregation and discrimination against African Americans. InRead MoreAnalysis Of The Documentary Eyes O n The American Civil Rights Movement 783 Words   |  4 PagesPBS documentary film series that eye lights the American Civil Rights Movement. The documentary series also depicts the struggle to end racial discrimination and segregation and how small acts of courage began the Civil Rights Movement. I was able to watch three one-hour series, Awakening (1954-1956), Fighting Back (1957 – 1962) and Ain’t Scared of your Jails (1960 – 1961). These series are poignant and takes us through the days of segregation and inequality and the grassroots protests to Supreme CourtRead MoreThe Civil Rights Movement During The 1960 S1224 Words   |  5 PagesThroughout US history there has been a lot of political, social and economical changes, and all these changes have had positive and negative effects on the people of the US.   During the 1960’s there were a lot of changes and one of these major changes was know as The Civil Rights Movement.   The civil rights mov ement was a movement created by African Americans to achieve rights equal to white people and have equal opportunity in housing, employment, education, the right to vote, and to not be segregated

Analyzing Barnes Noble.com Free Essays

The Barnes Noble online store – www. bn. com – was launched in March 1997. We will write a custom essay sample on Analyzing Barnes Noble.com or any similar topic only for you Order Now Among its primary strengths is its offline component – the Barnes Noble, Inc. which is a leading publisher and retailer involved in selling trade books, mass market paperbacks, children’s books, bargain books, magazines, music and movies. The big inventory of this online channel is largely attributed to its offline counterpart. Another strength that Barnes Noble. com has is its purchase of SparkNotes. com. This website is considered as the world’s largest educational site which provides access to thousands of study guides on various poems, short stories, novels, and other literary pieces. When Barnes Noble bought SparksNotes in 2001, the educational site already had six million registered users. This number is continuously increasing and this increase widens the market reach of Barnes Noble. com. Apart from SparkNotes, Barnes Noble. com is also affiliated with the Barnes Noble University. The university offers free courses and its students are potential targets which can be reached through the direct introduction and promotion of the online store and its products. Another advantage of Barnes Noble. com is its acquisition of an online electronic book retailer – Fictionwise. Fictionwise allows the online store to penetrate the e-book market and effectively compete with Amazon. com (its prime competitor) in distributing digital copies of books and other content. Before, the prime problem of the site was that it was not as user-friendly as Amazon. com. Fortunately, that has been resolved by changing the site’s management team. Now, the major weakness that Barnes Noble. com has is the fact that it is still not as popular as Amazon. com. When it started its operation in 1997, Amazon was already two years ahead in operation and it has already built a very big market of registered users in its database. In 1999, it was noted that Barnes Noble. com only had 1. 8 million names while Amazon had 8. 4 million. Another weakness is the fact that its product prices are not as competitive with Amazon especially when it comes to e-books. Amazon also has bigger storage capacities for its products and this enables them to provide services and ship their products very quickly. Fortunately, its recent affiliations with SparkNotes and Fictionwise pose many opportunities. Barnes Noble. com management speculates that Fictionwise can help the company significantly reduce its marketing price in e-books. Moreover, the acquisition of SparkNotes increases the market database of Barnes Noble. com by millions. The company can also utilize its nationwide stores as marketing venues which already have access to millions of Barnes Noble customers. It can also foster affiliations with other online companies in order to expand its market reach and increase probabilities for future innovations. As for the threats, Barnes Noble still faces challenges from Amazon. com, as well as other book sellers which adapted the Amazon concept of online retail. This includes Blackwell Synergy, Books-A-Million, and Powell’s Books. If these companies would merge to launch a new online library and book retailer, Barnes Noble. com might have suffer from fierce competition. A leader in the industry Barnes Noble. com is considered as a leader in the online bookselling as it offers a wide selection of in-stock inventory – three million from the company’s online catalogue and another thirty million listings from other book dealers of in-print books which may be new, rare, used, or out-of print. In addition to that, the website is also leading in the electronic books and publishing industry. The site has almost 5,000 e-book titles which can be purchased and readily downloaded from the site to any personal computer, laptop, or pocket PC. With its rapid expansion and tie-up with various online companies, Barnes Noble predicts that it won’t be long before their site would offer digital companies of all of the company’s book titles. Barnes Noble. com is also leading in the music commerce. Recently, Forbes. com voted the website as the No. 1 music site. The music store of Barnes Noble. com has been credited for offering not just great music of jazz, world music or Broadway. Instead, it also achieved recognition for its extensive and interesting editorial features for people who want to know more about the music that they are buying. Barnes Noble. com’s success is best demonstrated in its revenues. Based on the company records, the sales of this online channel have steadily increased in the past few years. In 2006, its sales reached $433 million for the full year. In 2007, the sales were up to $477 million for the full year – exhibiting about 13. 4% increase as compared to 2006. The revenue model of the E-commerce site Barnes Noble. com is patterned after Amazon. com’s web catalog revenue model. Like other booksellers, Barnes Noble. com get their revenues when customers choose from the on-site product catalogs and buy through the site. The orders can be placed and paid through the automated ordering forms and â€Å"shopping cart† of the website. What’s good about this model is the fact that it acts as an online extension of the company’s nationwide stores for its in-print products. Since the model is implemented at an online level, the revenue generation becomes more effective as potential customers can access the site, view their choices, and buy products anytime that they want to. Although there are other methods of earning which Barnes Noble. com can use (i. e. advertising through editorial content and ad spaces), such must be utilized only at a minimal level in order to avoid comprising the site’s book selling and promotion process. Marketing on the web Barnes Noble. com tries aims to appeal to the general audience. To attract the target market and maintain a great share of loyal customers, the company employs various promotional methods – both offline and online. Offline, www. bn. com is introduced through the stores of Barnes Noble. It is also popularized through the Barnes Noble Membership Program which offers incentives to shoppers of the company’s products online and offline. The most beneficial incentive is the discounts which range from ten to ninety percent. The marketing campaign of Barnes Noble. com is a lot more aggressive. Foremost of these is the promotional mailing. The online book retailer attempts to pitch various book clubs including the 5. 5 million members of the Bertlesmann. In addition to that, they have linked their physical stores to their site. Included in their previous strategy was to provide incentives for customers who give away their e-mail addresses to them. Through their university, Barnes Noble gains access to the e-mail addresses of students as well. The e-mails are then supplied with promotional offers, flyers, brochures, newsletters and product catalogs. In addition to this, the online book seller is promoted through advertorials and advertisements in Yahoo. In 2000, Barnes Noble. com initiated a partnership with Yahoo. As a result, the site became the premier book seller that is featured in the Yahoo directory. The site was also the featured merchant on Yahoo Shopping. Moreover, graphic links of Barnes Noble. com were presented in every search result page and in all the book category pages of Yahoo. Conclusion Barnes Noble. com has achieved its position as a leading online bookseller through its successful acquisition, affiliations and merging with other online companies such as Yahoo, SparkNotes, Spinway, and FictionWise. Moreover, a great part of its success must also be attributed to the fact that it has a big inventory of books (in-print and e-books), magazines, and CDs and DVDs of various music and movies. The online book seller also has an efficient marketing campaign – online and offline – through Yahoo. com, Barnes Noble physical stores, and through its aggressive promotional mailings distributed primarily via book clubs and the Barnes Noble University. Barnes Noble. com’s success is best demonstrated in its continuously increasing revenues for the past few years. Furthermore, this success is seen in its rapid expansion and continuously increasing inventory. To keep up with this success and the fierce competition with Amazon. com, the online company should make sure that it can keep up with the new innovations in marketing, new methods in presenting online product catalogs, and more efficient processes in shipping their products. It should also increase its inventory storage capacity through the acquisition of more warehouses. References: Barnes Noble (2008). Barnes Noble Press Release: Barnes Noble Reports 2007 Year-End Sales, Released 03-03-2008. Retrieved 03-15-2009 from http://www. barnesandnobleinc. com/newsroom/press_releases_list. html Danielle Belopotosky (2009). E-Book Seller Fictionwise Bought by Barnes Noble. Published 03-05-2009 in New York Times Online. Retrieved 03-15-2009 from http://gadgetwise. blogs. nytimes. com/2009/03/05/e-book-seller-fictionwise-bought-buy-barnes-noble/ Gale Group (2007). Barnes Noble Reports Preliminary 2006 Results: Issues First Quarter 2007 Guidance. Published 03-22-2007 in Business Wire, The Free Library. Retrieved 03-15-2009 from http://www. thefreelibrary. com/Business+Wire/2007/March/22-p53 Larry Light (1999). Barnes Noble’s New Battle Plan for the Cyberbook War. Published 07-07-1999 in Business Week Online. Retrieved 03-15-2009 from http://www. businessweek. com/bwdaily/dnflash/july1999/nf90707a. htm Yahoo. (2000). Yahoo Press Release: Barnes Noble Announces Availability Of Free Unlimited Internet Service CDs At Stores Nationwide, Released October 16, 2000. Retrieved 03-15-2009 from http://yhoo. client. shareholder. com/releasedetail. cfm? sh_print=yesreleaseid=173692 Barnes Noble Website: http://www. barnesandnobleinc. com How to cite Analyzing Barnes Noble.com, Papers